The Bay City Times

Our Market

	ADVERTISING

		Index: Circulation Classified Advertising Placing an Ad Deadlines Electronic File Transmission Extended Market Coverage Representatives National Advertising Pre-Printed Inserts Pre-Printed Insert Distribution Zones Online Affiliation Retail Advertising Retail Deadlines Special Sections Special Services

	CIRCULATION

		The Bay City Times - Daily & Sat: 34,718 The Bay City Times - Sunday: 45,045 (ABC Audit Report, 12-31-2003) The Bay City Times Extend Market Coverage - free Tuesday delivery: 17,700

	CLASSIFIED ADVERTISING

		The Bay City Times offers you the most effective way to search for jobs, buy or sell a home or automobile, or help you turn the collectibles in your home into cash. To place a classified ad in The Bay City Times: By Phone: Call (989) 894-2871 Toll-free in Michigan: (800) 875-4444 Hours: Mon-Thurs. 8:00 a.m.-5 p.m., Fri 8:00 a.m.-6 p.m. In Person: Stop by our Customer Service counter located in the lobby at: 311 Fifth Street, Bay City, MI (Monday - Friday 8:30 a.m. - 5 p.m.) By Fax: Fax your ad copy to (989) 895-5910. Be sure to include your name and phone number as we must call you to confirm ad content, publication dates and rate information. By Mail: Mail your ad copy to: The Bay City Times 311 Fifth Street Bay City, MI 48708-5853. Be sure to include your name and phone number, as we must call you to confirm ad content, publication dates and rate information. By Email: bctclass@bc-times.com. Be sure to include your name and phone number, as we must call you to confirm ad content, publication dates and rate information.

DEADLINES

Classified Deadlines
Liners & Single Column Set-up Ads

	TUESDAY - SATURDAY		day prior, 5 p.m.
	SUNDAY & MONDAY		Friday prior, 6 p.m.

Classified Display Ads
Publication Day Copy Deadline*

SUNDAY Wednesday, 3 p.m.

MONDAY Thursday, 4 p.m.

TUESDAY Friday, 4 p.m.

WEDNESDAY Monday, noon

THURSDAY Tuesday, Noon

FRIDAY Wednesday, 9 a.m.

SATURDAY Wednesday, Noon

*NOTE: Advertisers requiring design, copy writing, ad lay-out or art assistance should provide ideas or information to their Times sales representative at least 24 hours in advance of the above deadlines.

	ELECTRONIC FILE TRANSMISSION

		Electronic data files are accepted from advertising customers. Certain guidelines do apply. All electronic ad processing is done on Macintosh computers running at least version 7.0 operating system. Current Bay City Times software includes: Multi-Ad Creator 4.0 Adobe Illustrator Adobe Photoshop 6.0 Quark Xpress 4.0 Acceptable Media: 100MB Zip disk Compact disc Adobe Acrobat PDF Files In addition to the above we also can accept ads via "electronic transmissions" at bctads@bc-times.com. Call for specifics. All data, either complete ads or raw text files, that are supplied in electronic form by Bay City Times customers must be accompanied by an accurate hard copy proof output of the material being submitted. All material will be returned to the customer if it does not satisfy our requirements. Camera ready or electronically transmitted advertising requires the same deadlines as (ROP) ads. If you have any questions, contact your sales representative for more details.

	EXTENDED MARKET COVERAGE (EMC)

		TIMES PLUS is an entertainment/food-oriented news, classified and retail advertising section published and delivered free on Tuesdays to non-subscriber homes in Bay County, Standish and portions of Tuscola and Huron counties, providing virtually 100 percent unduplicated market penetration in those areas. Call for rates and more information.

	REPRESENTATIVES

		Cynthia Orr, Advertising Director, 989-894-9674; corr@bc-times.com Denise Taglauer, Classified Manager, 989-894-9677; dtaglauer@bc-times.com Toll free in Michigan: 1-800-875-4444 Advertising fax number: 989-895-5910

	SALES REPRESENTATIVES

		Scott Callahan, 989-894-9660 Hank Johnson, 989-894-9627 Tammy Lillo, 989-894-9609 Al Peloquin, 989-894-9608 Sharon Peloquin, 989-894-9667 Ken Piotrowski, 989-894-9621 Karen Pratt, 989-894-9622 John Ranallo, 989-894-9678 Steve Sheehan, 989-894-9662 Diane Wolverton, 989-894-9668

	NATIONAL ADVERTISING

		Denise Taglauer, National Advertising Manager, (989) 894-9677, dtaglauer@bc-times.com Call for rates and more information.

	PREPRINTED INSERTS

		The Times provides distribution of preprinted advertising inserts seven days a week to paid subscribers, plus we provide Extended Market Coverage (EMC) distribution once weekly to non-subscribing households in Bay County, Standish and portions of Tuscola and Huron counties. Early reservations are recommended. "Zoned" preprints are subject to publisher's availability. We prefer sections be imprinted "Supplement to The Bay City Times."

	SHIPPING INSTRUCTIONS

		Inserts must be delivered prepaid, at least seven days prior to insertion date, 8 a.m. to 5 p.m. Monday through Friday. Ship to: Valley Publishing 5215 Mackinaw Rd. Bay City, MI 48706 Skids should be no greater than 4 ft. square.

	ZONED INSERTS

		You can target your insert to specific areas. Call for more information

	ADVERTISING ONLINE

		Advertise on The Bay City Times edition of mlive.com. Call toll-free for advertising information, 888-808-1222.

	RETAIL ADVERTISING

		The Bay City Times offers a variety of options to satisfy your advertising needs. Run of the paper (ROP), preprinted inserts, or custom designed flyers, can be tailored to fit your specific business. Call (989) 894-9661 for an advertising account rep for detailed information.

ADVERTISING DEADLINES

R.O.P. DEADLINES (Run-of-Paper)
Publication Day Prepared Layout and Copy Deadline*

SUNDAY Wednesday, 3:30 p.m.

SUNDAY TRAVEL Tuesday, 12:45 p.m.

SUNDAY LIFE Thursday, Noon; 10 days prior

MONDAY Wednesday, 4:30 p.m.

TUESDAY Friday, 11:45 a.m.

WEDNESDAY Monday, 9:00 a.m.

THURSDAY Tuesday, 1:45 p.m.

THURSDAY WEEKEND SCENE Monday, 8:30 a.m.

FRIDAY Tuesday, 3:45 p.m.

SATURDAY Wednesday, 12:45 p.m.

TV TIMES Monday, 9:30 a.m.
6 days prior

EMC Friday, 11:45 a.m.

* Holidays, special sections, color ads, double trucks and ads with combination screens require copy 24 hours in advance of regular deadlines.

	CUSTOM FLYERS

		The Bay City Times Target Plus custom flyers pinpoint your customers. Designed, Printed, Distributed. Ask your representative for details.

	SPECIAL SECTIONS

		Watch for our exciting line up of special advertising opportunities available to you.

	SPECIAL DAYS, FEATURES, PAGES

		Anniversaries, Engagements, Weddings (Town Crier Tab) -- Saturday Arts & Entertainment (Weekend Scene) -- Thursday Business/Market -- Daily Collect (Antiques & Collectibles) -- Sunday Color Comics -- Sunday Community (Town Crier Tab) -- Saturday Faith & Family (Religion) -- Saturday Family Magazine Farm Pages -- Sunday Food Section (On the Menu) -- Monday Health & Science -- Tuesday Home & Garden Section (HomeStyle) -- Wednesday House to Home Magazine Kids Pages (4 Tab) -- Tuesday Nascar -- Friday Outdoor Pages (Venture Outdoors) -- Friday Senior Citizens (Town Crier Tab) -- Saturday Sports -- Daily Travel Section -- Sunday True North -- Monday TV Listings -- Daily TV Times Magazine -- Sunday Parade Magazine -- Sunday Wall Street -- Sunday Weddings, Engagements (Town Crier Tab) -- Saturday

	SPECIAL SERVICES

		Advertising Budget Planning Affidavits, Notarized Proof of Publication Art work, original Co-op Advertising Service Copy, Layout, Clip Art Marketing Information Photography Call 989-894-9661 for more information.

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